Consumer Insights
in Store Visualizer

Consumer Insights: understand your ideal consumer with

eye-tracking
heat maps
visual behavior analysis

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Patented print modeling: test specialty substrates and finishing used in packaging (Example: Holograms)
Data collection via multiple methodologies:
- Shopping experience, with or without VR
- Eye tracking, either traditional or in VR
Integrates seamlessly with packaging development workflows – use the assets that you already have

With Consumer Insights, you can bring your consumer research and testing in-house, saving your research team time and money.

Create or upload a planogram in Esko Store Visualizer to create any 3D virtual store. Display your product packaging, in-store displays, and end caps.

Place the VR headset on consumers to see first-hand what their eyes see on the store-shelf and let them go on a shopping spree to understand their in-store behavior better.

Use eye-tracking heat maps and behavioral data to determine changes for your packaging design and marketing, such as in-store displays, bullnose, and end caps.

We offer solutions for:

Labels & flexible packaging

Folding carton, corrugated & display

Tradeshops & premedia

Wide format digital print

Brand owners

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Looking for more information? We are more than happy to help you.